Innovativeness and Employee Job Satisfaction among Selected Fast-Moving Consumer Goods Firms in Lagos State, Nigeria

The study examined the effect of innovativeness on employees’ job satisfaction in fast-moving consumer goods (FMCG) firms in Nigeria. Employee job satisfaction is a critical factor influencing organisational success, as satisfied employees are generally more productive, motivated, and committed to their jobs The study adopted a cross-sectional survey research design. The target population comprised 3,436 employees drawn from top, middle, and lower management levels across three selected FMCG firms. Using Cochran’s formula, a sample size of 345 respondents was determined. A total of 302 questionnaires were successfully retrieved, representing a response rate of 84.2%. The reliability of the research instrument was assessed using Cronbach’s alpha, with results indicating a minimum coefficient of 0.80. Descriptive and inferential statistics, with the aid of SPSS version 27 were both employed. The hypothesis was tested using multiple linear regression statistics at 5% level of significant. The findings of the study revealed that innovativeness conceptualized through creativity, idea generation, market orientation, and technological savviness have a statistically significant and positive relationship with employees’ job satisfaction. Notably, creativity, idea generation, and market orientation emerged as the most influential predictors of employees’ job satisfaction, indicating their stronger explanatory power within the model. Innovativeness is a crucial determinant of employees’ job satisfaction in FMCG firms which is also supported by dynamic capabilities theory. The study recommended that FMCG firms should create environments that encourage employees to share innovative ideas, reward creativity, continuously upgrade digital tools for training. Management should strengthen communication and inclusion to reduce resistance. Future studies could explore other factors such as organizational culture, leadership style, as mediating variables. Expanding future study beyond FMCG firms could also enhance generalizability.