MARKETING ENGINEERING PHILOSOPHY AND THE GROWTH TRAJECTORY OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN NIGERIA
Google Scholar Status: ✓ Direct PDF available for indexing
PDF accessible at: https://esuibusinessjournal.com/uploads/manuscripts/693ef30c4b7c9_MARKETING_ENGINEERING_PHILOSOPHY_AND_THE_GROWTH_TRAJECTORY_OF_SMALL_AND_MEDIUM_SCALE_ENTERPRISES__SMEs__IN_NIGERIA.pdf
Authors: EFFIOM EFFIOM INAMETI
Affiliations: DEPARTMENT OF ENTREPRENEURSHIP AND MARKETING
FACULTY OF MANAGEMENT SCIENCES
FEDERAL UNIVERSITY OTUOKE, BAYELSA STATE, NIGERIA.
Corresponding Author: effiominameti002@gmail.com
Published in: ESUI Business and Management Journal, Volume 2, Issue 1 (2025)
Pages: 62-68
ISSN: 1595-5656
Views: 97 | Downloads: 41
Status: Approved
License: Creative Commons Attribution 4.0 International
Abstract
This study aimed at examining growth trends of SMEs with application of technology-driven marketing management tools. The specific objective was to assess the impact of data-driven decision, technology integration and analysis on growth of SMEs. Research questions and hypotheses were coined in line with the study's specific objectives.
Related literature was reviewed extensively as well as theories guiding the study. The study uses a cross-sectional survey research design. Operators of small and medium-sized businesses (SMEs) in Nigeria made up the study's population. Slovin's formula was used to determine the sample size, which came out to be 211. A well-designed 5-point Likert scale questionnaire, named "Marketing Engineering Philosophy and Growth of SMEs Questionnaire (MEPGQ)", is the instrument used for this study.
The findings revealed that data-driven decision, technology integration and analysis have significant impact on SMEs. Based on the findings, the researcher recommended that governmental and private sector organizations ought to fund training initiatives that give employees and owners of SMEs the digital skills and data analytics tool knowledge they need to upscale the growth of enterprises in Nigeria, among other things.
Keywords
Data-driven decision, technology integration, analysis, growth, SMEs
Download
This article is Open Access
Format: PDF | Size: 333 KBHow to Cite
EFFIOM EFFIOM INAMETI. (2025). "MARKETING ENGINEERING PHILOSOPHY AND THE GROWTH TRAJECTORY OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN NIGERIA." ESUI Business and Management Journal, 2(1), 62-68.
Publication Timeline
- Received: March 27, 2025
- Accepted: March 27, 2025
- Published: March 27, 2025
- Last Updated: April 20, 2026
DC.Title: MARKETING ENGINEERING PHILOSOPHY AND THE GROWTH TRAJECTORY OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN NIGERIA DC.Creator: EFFIOM EFFIOM INAMETI DC.Date.issued: 2025-03-27 DC.Source: ESUI Business and Management Journal DC.Source.Volume: 2 DC.Source.Issue: 1 DC.Identifier: 33 DC.Language: en DC.Type: Text.Serial.Journal DC.Rights: Copyright (c) 2025 EFFIOM EFFIOM INAMETI DC.Rights.License: CC BY 4.0 DC.Identifier.PDF: https://esuibusinessjournal.com/uploads/manuscripts/693ef30c4b7c9_MARKETING_ENGINEERING_PHILOSOPHY_AND_THE_GROWTH_TRAJECTORY_OF_SMALL_AND_MEDIUM_SCALE_ENTERPRISES__SMEs__IN_NIGERIA.pdf